HubSpot Marketing Automation Specialist

Role Overview

We are hiring a hands-on HubSpot expert who will take end-to-end ownership of HubSpot CRM and marketing automation execution. This is an execution-focused role responsible for building, optimizing, testing, and improving campaigns and conversion funnels inside HubSpot.

Key Responsibilities

1. HubSpot CRM & Lifecycle Management

• Manage contacts, lists, deals, lifecycle stages

• Build segmentation logic

• Maintain clean CRM structure
• Manage Salesforce-HubSpot integration

1. Email & SMS Automation

• Build welcome, nurture, consult follow-up sequences
• Write conversion-focused copy

• Build automated workflows

• Conduct continuous A/B testing

1. Landing Pages & CRO

• Create and optimize landing pages
• Build quizzes/calculators integrated with HubSpot
• Run A/B testing (headlines, CTAs, layout, mobile optimization)

1. Forms & Lead Capture

• Design high-converting forms

• Implement progressive profiling
• Route le to correct workflows

1. Reporting & Optimization

• Weekly reporting on email, SMS, landing page performance

• Maintain testing roadmap

Work Structure

• Weekly planning call

• Weekly written performance summary

Required Skills

• Strong hands-on HubSpot CRM & automation experience

• Experience with Salesforce integration
• Proven CRO and landing page optimization experience

• Strong copywriting skills
• Excellent communication skills (mandatory)