Cold Email Copywriter - Outreach Sequence for Florida Blue Collar Business Owners

We run outbound email sequences targeting established Florida small business owners (in plumbing, HVAC, electrical, ...) on behalf of a business broker. Our goal is to build credibility with these owners over 4-6 emails and eventually prompt them to take a 15-minute call.

We already have a working 6-email sequence. We need someone to help us test it, iterate on it, write new sequence variants, and eventually develop sequences for additional verticals and audiences.

This is a writing contract, not an email infra engagement.

Blue Collar Owner Persona:

- 50 to 70 years old, trades business owner in Florida

- Has built a business and run it for 20-30 years

- Skeptical of anyone calling about "selling their business." Has been burned by PE or other buyer spam.

- Usually cares about legacy, employees, financial security, and not being pressured

- Has probably never had a real conversation about what their business is worth

- Has to exit plan, but don't want to talk about it until it's too late.