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AI Creative Strategist

Job Description:

  • Develop new AI avatars and determine their target demographics, representations, and concepts
  • Generate 10–20 new ideas, hooks, and angles daily for 7–30 second short-form reels
  • Write and direct scripts for 30–60 second organic Reels
  • Own testing across 5–10+ Instagram and Facebook accounts
  • Tailor hooks, framing, and scripts to specific demographics
  • Create useful, trust-building content that supports affiliate offer conversions
  • Analyze account-level performance across avatars, hooks, formats, and topics
  • Retire weak avatars and scale concepts showing traction
  • Convert winning creative patterns into repeatable systems
  • Help build the creative department, including strategists, editors, and publishing support
  • Help create course content for the education division
  • Run a weekly group coaching call for students
  • Provide hands-on feedback to the software engineering team on internal AI creative tools
  • Establish a scalable avatar-to-performance-analysis workflow within the first 90 days
  • Identify department needs, bottlenecks, and future hiring requirements

Requirements:

  • Direct-response Meta advertising experience, ideally in supplements, health, wellness, or another performance-driven ecommerce category
  • Experience producing paid creative at meaningful volume, ideally hundreds or thousands of assets per month
  • Strong direct-response copywriting skills
  • Ability to develop hooks, angles, and creative concepts
  • Experience developing messaging for significantly different demographics
  • Ability to analyze performance data and translate findings into new creative ideas
  • Willingness to test aggressively, quickly eliminate losing concepts, and scale winners
  • High fluency with AI creative tools, including Higgsfield, Google Flow Omni, Openart, and CapCut
  • Ability to operate independently without detailed SOPs
  • Experience with an info-product, course, or coaching-based offer, particularly in the make-money-online or start-an-online-business space, is preferred but optional

Benefits:

  • A blank canvas to shape avatars, angles, accounts, and content strategy from the ground up
  • Path to leadership, with opportunity to eventually lead the creative division
  • Support from AI video editors and publishing staff
  • Freedom to test ideas without ad spend approvals or creative bottlenecks
  • Exposure across the supplement division, education business, and proprietary software
  • Opportunity to influence curriculum and AI software roadmap
  • Fully remote work
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